Course Description
This is not a web development course. This course will not teach you CSS, HTML or JavaScript.
This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.
Good landing page design is not just a nice thing to know – it is absolutely essential to the success of your online business. Whether you are in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI.
A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That is a huge mistake and you are leaving a lot of money on the table.
What is the point of buying traffic to your site if you do not put in the effort to understand how to convert it?
In this landing page design course you will learn:
How to implement persuasion frameworks like scarcity, reciprocal concessions, and cognitive dissonance theory in your landing page design
How to write headlines and calls to action that will motivate your users to act instead of turning them off
How to design an action block with a clearly defined conversion goal
How to triple your conversion rates by using the principles of readability, simplicity, perceived value, and clarity in your landing page design
How to build a landing page from scratch on a custom domain without writing a single line of code
We will teach how to create professional-looking Landing Pages by using Free Tools.
For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You are leaving money on the table.
If you think this stuff is complicated, it is not.
If you think landing page design stuff is expensive, it is not.
If you think conversion rate optimization is time consuming, it is not.
If you think watching this course will not make a difference to your bottom line ... think again.
Course Curriculum
Design a high-converting landing page from scratch without a single line of code
Double or triple your landing page conversion rates by applying the principles of clarity, simplicity, and perceived value
Determine the best type of landing page to send your marketing campaign traffic to
Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Know exactly how to design a call to action that will motivate your visitors to take the actions you want them to take
Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
Career after this Course
Digital Marketing Executive: As a digital marketing executive with skills in Landing Page Mastery, you can expect an average salary range of INR 2-6 lakhs per annum.
Conversion Rate Optimization Specialist: As a conversion rate optimization specialist, you can expect an average salary range of INR 4-10 lakhs per annum.
UX Designer: As a UX designer with skills in Landing Page Mastery, you can expect an average salary range of INR 6-15 lakhs per annum.
Digital Marketing Manager: As a digital marketing manager, you can expect an average salary range of INR 8-20 lakhs per annum.
